Sustainable Fashion & Wishi

Fast fashion is one of the largest contributors to the collective global waste crisis. It’s now more important than ever to shop smarter and more thoughtfully. Sustainability is one of Wishi’s core values as a service. Here’s why:

“Levi Strauss & Co. is aware of the growing use of forest-based fabrics in apparel supply chains. We are committed to working with the environmental nonprofit organization Canopy and others in the apparel industry to address the sustainable production of forest-based fabrics. Our goal is to ensure that no forest-based materials that originate from the world’s ancient and endangered forests enter into our supply chain.”
  1. Less Returns Means Less Waste

One of the many benefits to enlisting a personal stylist is that they’ll grow to know you and your style preferences, and they also understand the nuances of the fashion world. Some brands run large, some run small, some seem more ‘worth it’ by your standards and vise versa.

All of this knowledge translates to smarter recommendations that you’re more likely to be happy with long after purchase. This means less shipping collateral sent to your door, and the reduction of back-and-forth you might go through when trying to put together the perfect look all by yourself. 


“We put sustainability at the core of everything we do. We invest in green building infrastructure to minimize our waste, water, and energy footprints. By providing on-the-job training and opportunities for growth, we also invest in the people who make this revolution possible.”


2. Wave Goodbye to the Single-Use Outfit

The era of the single-use outfit has come and gone. Fast fashion is infamous for a few things, one of which being the ‘single use outfit’ – looks you wear once and never again. When you need a specific look for a specific occasion, it’s easy to swing by your local retailer, buy what you need, wear it once, and never think about it again. But that also translates to more clothes you will eventually donate or throw out, which can largely contribute to the global waste problem, as many fast fashion brands aren’t known for using sustainable or biodegradable fabrics. Think of having a personal stylist as your one-way ticket to the world of multi-use outfits. Having a stylist means you’re investing in quality pieces that’ll have legs for years to come, making both you – and the earth – happy with your shopping habits.

“Fewer, better is the foundational philosophy that leads all aspects of our brand. With a strong belief in conscious consumption, sustainability is deeply ingrained in our business practice. We encourage our customers to purchase fewer, but better quality pieces that they will love and treasure for years to come. With each item, we carefully consider our design, material and production process for a greater impact on your wardrobe and a smaller impact on the environment.”


3. reCREATE from your Closet

Getting professionally styled doesn’t always mean purchasing new clothes: you can get styled in the clothes that you already own and love! On the Wishi app, you have the ability to upload photos of items you already own to your virtual closet. Your stylist can draw on these, or build looks around these items, for a fully sustainable styling experience. Making use of the items you already known has several benefits, some more obvious than others: Firstly, no purchase means no potential of returns or waste. But also, styling clothes you already own – probably pieces that have been sitting in your closet for a while – breathes new life into those items. Fashion flows with the trends, but your style is forever. Give your clothes the chance to last a lifetime by working with a stylist – the results might surprise you! 

“When you buy a piece of clothing from Everlane, you can check the cost of materials, labor, transport, and duties, and learn about who made it and where it’s been.”


4. Break Ground with New Brands

Another benefit to having a personal stylist is that you’ll get constantly introduced to new, up-and-coming brands. If sustainability, eco-friendly, and zero-cruelty are aspects of your shopping experience that really matter most to you, just tell your stylist! There are plenty of sustainable brands to draw on while creating a look: some use fabrics made out of recycled plastics, others make clothing in small batches to ensure no item ends up in a landfill. Additionally, shopping vintage is a fabulous way to stay sustainable in your styling experience. Luxury resale is a booming business hinged on the fact that style is timeless, and luxury items should have the ability to live forever. For every pre-owned item that you buy, you’re positively contributing to the global waste bottom-line. New life is breathed into the item, and because it was pre-owned, it probably comes at a discount. A win-win-win if you ask us! 

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